The Great American Bash: Lost Legacy?

Sometime in the last couple of days, WWE has changed the name of The Great American Bash to "The Bash", which is already an informal title for the PPV. This comes after they switched this PPV with Night of Champions. This is the second PPV name change in recent months, as One Night Stand was changed to the more PG-friendly "Extreme Rules" (which is a rather patronising title).

Now this most recent change is not to make the title PG-friendly, to be honest "The Bash" could be seen as worse than "One Night Stand", anyway I digress, This PPV has been passed through Wrestling ages and promotions, with The Great American Bash starting in 1985 with NWA, where Ric Flair become World Heavyweight Champion and "The American Dream" Dusty Rhodes won a steel cage match for the World Television Title. For the next two years it was a tour show, before returning to a single PPV and the Baltimore Arena, which held 8 of The Great American Bashes in the NWA/WCW era of the PPV. Ric Flair states in his Autobiography, To be The Man, that Dusty Rhodes was responsible for the invention of the concept of The Great American Bash.

This year will be the 6th Great American Bash that WWE have produced since 2004, is the name change just the WWE trying to make this PPV their own? Are they trying to make it more marketable and modern, trying to get away from the History of Wrestling? Or has this famous name really been forgotten about? To quote the Miz, is it just the WWE corporate machine trying to get their own way?